If the pilots worked but the company did not change, start with Awake. If an AI budget, vendor, or hiring decision is on your desk and you cannot independently judge it, start with Build.
Awake · CHF 7,500: the map, the written core-or-edge decision, and the first workflow with a go or no-go. See Awake →
Build · CHF 3,500: one hands-on day to replace second-hand AI opinions with first-hand judgment. See Build →
Book 15 MinutesField notes on stalled AI transformation, executive judgment, and the specification economy — the weekly letter behind Book 2. About once a week. No spam. Unsubscribe anytime.